In 2025, the Ukrainian residential real estate market is changing under the pressure of new realities: the war, instability of energy supply, changes in the lifestyle of Ukrainians, and a reassessment of security have dramatically influenced demand. Now, not only price or area are important — buyers are increasingly rejecting types of housing that were previously considered attractive. What objects are now on the fringe of demand — we describe further.

🔹Apartments on high floors without autonomous infrastructure

〰️ After frequent blackouts, high floors have become less attractive: people avoid apartments that are difficult to access without electricity.

〰️ At the same time, demand is decreasing for housing without heat meters — it is important for people to control utility costs.

🔹Old buildings with poorly thought-out layouts

〰️ Buyers avoid "morally outdated" houses and apartments: Soviet-era buildings without modern living conditions.

〰️ This especially applies to apartments with minimal added value — without playgrounds, green areas, shelters, and other ecosystem elements.

🔹Delayed new buildings with a bad reputation

〰️ Projects whose completion has been postponed for several years are locked into reputational problems — the liquidity of such apartments is rapidly declining.

〰️ The general trend – demand for primary housing is only ~20% of the pre-war level, especially in regions suffering from active hostilities.

🔹Large houses (for both rent and sale)

〰️ According to experts, the maintenance costs of large houses over 500 sq.m. often exceed economic sense: rentals in such areas or in the economy segment are “stuck” for a long period.

〰️ In addition, elite real estate has depreciated almost by half due to a decrease in business activity and rental demand.

The trend is clear: the market is moving towards compact, autonomous, safe, and predictable housing. Developers and investors should focus on such segments.

Source: 24 Real Estate